ÅF to be Green Advisor and sponsor for four Olympic Committees
Starting on 1 January 2010 ÅF has embarked on a major collaboration with the Olympic Committees in Finland, Norway, Switzerland and Sweden. ÅF now takes the step from title sponsor of the ÅF Golden League 2008–2009 to becoming an Olympic partner.
ÅF will assume the exclusive role of “Green Advisor” to all four of these national Olympic Committees. In practice this means that ÅF will act as a consultant and advisor in green issues and take an active part in developing Olympic sporting activities from a sustainability perspective. Sustainability is an issue that is rapidly growing in importance in the Olympic movement – particularly when it comes to choosing host cities for futuure Olympic events. The focus will be on policies, strategies and action programmes, and on the education of staff, coaches and the athletes themselves. ÅF will also be a sponsor for these four national Olympic Committees. A sponsorship agreement has been signed for the period 2010–2014 that will cover three Olympic Games. ÅF will educate the Olympic teams of all four countries in green issues prior to each Olympic Games.
The Olympic rings and the exclusive title of Green Advisor will be integrated into ÅF’s external communication. The Olympic rings and the Olympic Association are the world’s strongest and most fiercely protected non-commercial brand.
“I’m convinced that this prestigious form of cooperation will generate more climaterelated and environment-related business for ÅF. Such close liaisons with the Olympic movement also make ÅF an even more attractive employer in the eyes of top technical consultants. Over time I’m sure we will be able to add further ÅF countries to this innovative form of Olympic collaboration,” says Jonas Wiström, President and CEO of ÅF.
“Here in the Olympic movement we are looking forward to working closely with ÅF. We hope that ÅF will help our Olympians to put the spotlight more strongly on green isuses and underline the broader links between sports and the environment,” says Gunilla Lindberg, Secretary General of the Swedish Olympic Committee and a member of the International Olympic Committee.
Read more about ÅF – Olympic Green Advisor on www.afconsult.com
ÅF is a leader in technical consulting, with expertise founded on more than a century of experience. We offer highly qualified services and solutions for industrial processes, infrastructure projects and the development of products and IT systems. We are also a leading name in testing and inspection. Today ÅF has 4,500 employees. Our base is in Europe, but our business and our clients are found all over the world.